OUR STRATEGY

An ambitious strategy

The Phoenix Group corporate strategy is to:

• Maximise business performance and value;
• Improve customer outcomes;
• Sustain a robust and scalable business model;
• Be a place where people want to work;
• Build an industry-wide reputation;
• Pursue value-adding acquisitions.

Our Treating Customers Fairly (TCF) strategy contains the following goals:

• To offer our customers security and opportunities for growth;
• To drive new standards and behaviours in the management of ‘closed book’/‘run-off’ businesses;
• To deliver the behaviour which a properly informed and prudent customer is reasonably entitled to expect of us; and to deal with all our customers honestly, openly, competently and with integrity;
• To have an informed understanding of our customers’ needs;
• To be committed to helping our customers get the most out of their relationship with us.

To read about our corporate strategy in more detail, you can download a copy of our Annual Report and Accounts