We're aiming to deliver impact

We’re here to help people secure a life of possibilities. It’s this purpose that drives everything we do.

And, as the UK’s largest long-term savings and retirement business, we have the scale, ambition and strategy to make it happen.

We want to help people journey to and through retirement while investing in a better future for us all.

That’s why our purpose-led approach focuses on two critical areas - people and planet.


Helping people build better financial futures

We’re here to help people engage with their money, to have enough for today and save for tomorrow. We’re supporting people to take control of their longer lives, plan what they want for their future and take steps to make it a reality.

This means tackling the pension savings gap, supporting financial wellness and promoting the importance of good work and learning new skills.

We’re raising awareness of the challenges and modelling solutions to help people extend their working lives and increase their ability to save.

Woman Working In Her Small Business
Family Gardening


We want to help shape a better future

This means delivering good outcomes for our customers, playing a key role in delivering a net zero economy and understanding our impact and dependency on nature. With £283bn assets under administration, we have the responsibility and opportunity to help drive economy-wide decarbonisation, while maximising value for customers and shareholders.

We’re investing in a sustainable future by transitioning our investment portfolio to net zero by 2050, and we have ambitious targets to halve our emissions by 2030.

We’re collaborating with government, industry and regulators to drive system-wide change to unlock sustainable investment at scale. This is critical for our own Net Zero Transition Plan and to support the wider decarbonisation of the economy.

Responsible business

To deliver positive impact for people and planet, we must lead by example.

We embed good governance in everything we do, ensuring we’re not only doing the right things but doing them the right way.

We set ambitious targets and follow up with transparent reporting of our progress. Maintaining high standards of conduct and transparency are vital foundations of our approach.

We have the same expectation of our partners and collectively aim to deliver system-wide change that’s good for our planet, our society and our business.