Our brands

Phoenix Group is the UK's largest long-term savings and retirement business. Our customers are at the heart of what we do. Our aim is to improve returns for our customers and deliver value to our shareholders. We understand that you expect and deserve excellent service from us at all times and we use third party specialist suppliers to help us deliver those services to you.

Phoenix Group has grown through acquisition, merger and disposal since the business started in 1782. Our broad range of companies and products means we can support people across all stages of the life savings cycle and provide our customers with a life of possibilities. We provide the right guidance at the right time to ensure our customers feel safe on their journey to and through retirement.

The Life businesses responsible for the products and services we provide to you are listed here. Please click on the logo to find the web address for the respective company websites. Each brand has their own respective privacy notice which will outline how the company processes your personal information.

Standard Life Privacy Policy

SunLife Privacy Policy

Phoenix Life Privacy Policy

ReAssure Privacy Policy

Standard Life Ireland Privacy Policy

Phoenix Ireland Privacy Policy


From time to time the individual companies of the Phoenix Group may share your information with other companies within The Phoenix Group in order to:

  • meet our regulatory and legislative obligations;
  • continue to provide you with our existing services or
  • to make you aware of products and services which may be of interest to you

We will only share your information between Phoenix Group companies where it is lawful to do so.